|Staying in touch.
It takes time. It distracts me from getting things done. And yet it works for me. My friends and family help me feel connected with my best self.Working with great people
I don't have employees, but I do have a crack team of freelancers who help me get things done - I can't be an expert in everything, I need help! These people are funny, creative and find ways to get things done on a tight budget. I love them.Testing out new ideas.
In the past month, we made and launched an ESA EVANS App
on Google Play. It's not perfect - I'd like more flexibility on the front page - but we did work fast and made sure to test it out before launching. We pulled together a friendly team of Beta testers who are also customers. They had some excellent insights for us and we've acted on as much of the feedback as possible. Now it's a new channel for customers who use shopping apps - and I like that.
If you've got questions about the App solution we chose, please get in touch.Making it personal.
I include handwritten postcards with gift wrapped jewellery deliveries. People have such amazing things to say to their friends and loved ones. It's inspiring. Then there are customers who have wonderful things to say about my jewellery, customer service, social posts and newsletters. It's really lovely and makes it all feel worthwhile. Keeping on.
Synchronicity is a thing. A collection I designed pre-lockdown - turns out to be perfect for a lockdown that's full of digital communication and duvet days. The sums don't add up in the way they used to, but they added up enough to make it possible to launch the new collection. It's a good feeling to know that Flights of Fancy
has landed and is ready to buy.